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Hi, I'm Lorenza
Digital Marketing Professional
I have over a decade of hands-on experience in news media and digital marketing under my belt. My career began in television production, but I smoothly transitioned into the dynamic world of digital marketing. I bring a diverse range of technical skills to the table, paired with a deep understanding of building collaborative business relationships. I love taking on challenges that push me to grow professionally and contribute to the evolving marketing landscape.
WEBSITE DESIGN
PORTFOLIO
Experience
Adobe Creative Suite • Agencybloc • Buffer • Canva • Constant Contact • GoDaddy Pro • Google Analytics • Google My Business
Google Search Console • Hootsuite • HubSpot • Meta Business Suite • Semrush • Wix • WordPress • Yoast SEO • Zoho Desk
QUILL DIGITAL MARKETING | Remote
Digital Marketing Manager | Feb. 2017 - Present
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Project manager to lead creative briefs into marketing assets for website designs, blogs, email marketing, pitch decks, logos, brochures, branding guidelines, and product packaging
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Social media manager and content creator including copywriting, video reels, graphics, and comment moderation
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Support clients by reviewing quarterly organic website traffic and social media reports (Organic social page views growth stats for the newest client, FB 333.3%, IG 115.4%, and LinkedIn 245.9% )
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Troubleshoot client requests and liaison communication for collaboration with extended team
ALBUQUERQUE THE MAGAZINE
Freelance Graphic Designer | Oct. - Nov. 2015
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Assisted with the design and layout of magazine advertisements for the “Best of the City” Issue
KFOX-TV | El Paso, TX
Graphic Designer | Dec. 2012 - May 2013
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Designed news story graphics, mugshots, and maps
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Floor directed, operated cameras, and operated the teleprompter during newscasts
ADVANCED FUNCTIONAL IMAGING, INC. | El Paso, TX
Marketing Assistant | Dec. 2006 - Aug. 2007
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Edited marketing brochures, presentations, instructional videos, and produced quality control documentation
KOAT-TV (ABC) | Albuquerque, NM
Multimedia Production Assistant | April - Dec. 2006
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Created news story graphics, over-the-shoulder visuals, and monitor illustrations
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Conducted audio board, operated cameras, and compiled promotional tags
KNME-TV (PBS) | Albuquerque, NM
Production Assistant | Jan. 2005 - April 2006
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Edited videos using linear and non-linear formats
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Aided with field production shoots, managed audio equipment, and set up lighting
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Directed live pledge shows which produced thousands of dollars for the station and on-boarded work-study students
Education
THE UNIVERSITY OF NEW MEXICO
Albuquerque, NM | May 2006 | Cum Laude
Bachelor of Arts, Journalism and Mass Communications
