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Hi, I'm Lorenza

Digital Marketing Professional

I have over a decade of hands-on experience in news media and digital marketing under my belt. My career began in television production, but I smoothly transitioned into the dynamic world of digital marketing. I bring a diverse range of technical skills to the table, paired with a deep understanding of building collaborative business relationships. I love taking on challenges that push me to grow professionally and contribute to the evolving marketing landscape. 

 WEBSITE DESIGN

PORTFOLIO

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WordPress website for an office design firm.

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HubSpot website for a supercomputing start-up.

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WordPress website for a insurance company.

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WordPress website for an architecture firm.

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WordPress website for an HR consulting group.

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WordPress website for a marketing consultant.

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Constant Contact website for a catering company.

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Constant Contact website for an accounting group.

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Experience

 

Adobe Creative Suite • Agencybloc • Buffer • Canva • Constant Contact • GoDaddy Pro • Google Analytics • Google My Business

Google Search Console • Hootsuite • HubSpot • Meta Business Suite • Semrush • Wix • WordPress • Yoast SEO • Zoho Desk

QUILL DIGITAL MARKETING | Remote

Digital Marketing Manager | Feb. 2017 - Present​​

  • Project manager to lead creative briefs into marketing assets for website designs, blogs, email marketing, pitch decks, logos, brochures, branding guidelines, and product packaging 

  • Social media manager  and content creator including copywriting, video reels, graphics, and comment moderation

  • Support clients by reviewing quarterly organic website traffic and social media reports (Organic social page views growth stats for the newest client,  FB 333.3%, IG 115.4%, and LinkedIn 245.9% ) 

  • Troubleshoot client requests and liaison communication for collaboration with extended team

ALBUQUERQUE THE MAGAZINE

Freelance Graphic Designer | Oct. - Nov. 2015

  • Assisted with the design and layout of magazine advertisements for the “Best of the City” Issue

KFOX-TV  | El Paso, TX

Graphic Designer | Dec. 2012 - May 2013

  • Designed news story graphics, mugshots, and maps

  • Floor directed, operated cameras, and operated the teleprompter during newscasts

ADVANCED FUNCTIONAL IMAGING, INC. | El Paso, TX

Marketing Assistant | Dec. 2006 - Aug. 2007

  • Edited marketing brochures, presentations, instructional videos, and produced quality control documentation

KOAT-TV (ABC) | Albuquerque, NM

Multimedia Production Assistant | April - Dec. 2006

  • Created news story graphics, over-the-shoulder visuals, and monitor illustrations

  • Conducted audio board, operated cameras, and compiled promotional tags

KNME-TV (PBS) | Albuquerque, NM

Production Assistant | Jan. 2005 - April 2006

  • Edited videos using linear and non-linear formats

  • Aided with field production shoots, managed audio equipment, and set up lighting

  • Directed live pledge shows which produced thousands of dollars for the station and on-boarded work-study students

PORTFOLIO

Education

THE UNIVERSITY OF NEW MEXICO
Albuquerque, NM | May 2006 | Cum Laude
Bachelor of Arts, Journalism and Mass Communications
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EDUCATION
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Hobbies & Interests

Weston Area Toastmasters Member
 VP of Public Relations 2019-2020
1st Place Table Topics Contest Winner
Band Boosters Board President
 Tequesta Trace Middle School 2019-2020
501c3 Non-Profit 
Screaming Armadillo Improv Member
2019-Present
 
Hobbies & Interests
CONTACT
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